Complexity killed the Wave

August 7th, 2010  simplicity, technology, web

So, Google is going to kill Wave.

But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

That’s a great example of why “do one thing well” is better than “do it all”. Not only because, as Gall’s law implies, it’s easier to get a simple system straight, but also because once you get a complex system straight, you still have to make people get their mind around it. Wave made chat and e-mail play well together, with a great replay feature, bots and translation. Twitter gives short text updates. Adoption declared the winner, but we already knew it.

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